September 1961, John Weider Co. Opens a location in Suburban Plaza in Henrietta. This store is a part of the Pro group. This store secondary to the store located at 257 Broad St. in downtown Rochester, NY.
Newspaper archives contain a news article about the opening of the new store. This article was published on Thursday, September 21st, 1961, however, prior to this article, an advertisement for an event taking place in Suburban Plaza lists Weider's Hardware as a sponsor of the event. This advertisement was published on Friday, June 30th, 1961.
Data Sources: Thursday, September 21st, 1961 edition of the Rochester Democrat & Chronicle | Friday, June 30th, 1961 edition of the Rochester Democrat & Chronicle